Search Engine Optimization

Search Engine Optimization Services in Greece and Europe

Every business with a website has now heard the term “search engine optimization” or SEO, and we all know that SEO is essential if you want your website to be found on the search engines. But far fewer businesses know what SEO involves or how to apply it to their own website. Do you find yourself drowning in the seemingly conflicting advice to be found on the Internet about search engine optimization and marketing services?

Business owners all over Europe, including right here in Greece are taking the help of qualified, trained and highly experienced professionals at InterConsult Solutions. We efficiently market small, medium and large businesses from many different industries on major search engines like Google, Yahoo!, MSN and others. Industry best practices, research, testing and continuous monitoring form the very basis of our SEO services in Greece and Europe.

Providing Internet marketing services, INTERCONSULT offers you the chance to benefit from our expertise and experience to promote your business on the Internet. You can contact us online for a quote.

What is SEO?

Search Engine Optimization is a term which has grown over the last few years to encompass a wide range of strategies and actions to attract quality traffic to your website. In the early days of the Internet, it meant making changes to your website to ensure that the search engines could

a) Find your website and

b) Rank it appropriately in their indexes.

Ranking was done according to a complex algorithm based on keywords, META tags, page content and certain aspects of the HTML code behind your site.

These days, SEO or search engine marketing includes a far more expansive group of potential actions to reach your target audience.

An SEO program can broadly be divided into two main areas:

  1. On-page optimization – This involves making changes to the content and code behind the site to suit the main SEO factors. Common ways to do this are:

–         inclusion of keywords in specific places on the page or website

–         developing themed sites

–         working with the internal link structure of the website to give certain pages and links added value in the eyes of the search
engines.

–         creating content which gives weight to certain keywords and phrases

–         using headlines, bold text, underlined or italicized text and optimized copy

  1. Off-page optimization – These actions can include

–         link building with other sites (often known as ‘back links’)

–         article marketing

–         posting threads to forums or blogs

–         syndicating content with other sites

–         social media marketing

–         pay per click advertising

–         and much more!

What we do for you

Our Company has SEO specialists who will work with you to devise and set up an effective SEO campaign for your business. We combine elements of both, on-page and off-page optimization. Your  managed SEO campaign can include:

  • Regularly checking your search engine positions
  • Analysis of our actions and the quality of traffic coming to your site
  • Content creation – blog writing, articles, press releases and web page content
  • Online promotion through a variety of actions to positively impact your business and strengthen your niche positioning

Your business and InterConsult Solutions

We offer a comprehensive range of Search Engine Optimization Services including and SEO Auditing. We will ensure that your small business benefits from INTERCONSULT’S extensive knowledge in this field. Contact now, our Internet Marketing Team.